These days quite often, but in this case when you are dealing with an insurance company. The following is the wording of an email I received from Top Dog travel insurance, and yes Top Dog you are about to be named and shamed. “Renew your annual travel insurance with 15% discount”. I think I could be forgiven for thinking I was going to get a 15% discount on the previous year’s premium but I should have known better. When I clicked “renew” I found that the premium was nearly twice as much as the previous year; they had almost doubled it and then taken off the 15%. So it was back to the comparison sites as usual, as an old hand at this I always keep handy the information they are likely to need so this process is quite quick. Twenty minutes later I had a new policy with another company for less than I paid the previous year. This happens nearly every time any insurance policy comes up for renewal. I always think it would be nice to find out how they would justify what is in effect a scam but usually the only point of contact is a call centre and I NEVER waste my valuable time with one of those. However, on this occasion there was an email address so I asked them why they were so underhand in the way they do business. They rang me, as they do when they want something from you, if you want something from them forget it. What followed was the usual bollox.
“this is not the same policy as the one you originally had from the comparison sites”,
“but I was quite happy with that policy”,
“this one has features the original doesn’t have”,
“OK what are they”,
“bla bla bla”
“doesn’t sound much different to me”
“you can do xxx which you can’t do on the other policy, this policy is not offered on the comparison sites”
“but I didn’t ask for that and I don’t need it, why should I pay a lot more for something I don’t need?”
And so it went on, I wasn’t prepared to let it go, until eventually:
“Please hold the line while I speak to my manager?”
“OK”
Slight pause.
“We are able to offer you the same policy as the one you had last year for the same price.”
I told them they were too late and I now had a policy with another company and that they would never have my business again. No doubt I will have to go through the same process again in 12 months time but that’s life. The only time I have ever been happy with the renewal terms and cost has been on two motor policies with Liverpool Victoria, so credit where it is due.
Another practice all companies use to wrong foot you is automatic renewal on direct debit, and I know people who will not pay anything by direct debit. Probably a good idea unless you are prepared to keep a very close eye on your finances.
“We have set up your direct debit to automatically renew for your convenience and so you won’t lose your cover.”
A double whammy here; we will save you the effort, there are always lots of people prepared to do things for you, it always costs; and they massage your paranoia that your own inertia will lead to loss of cover. OK it is more convenient but it also means that they will automatically bump up the premium on renewal. Check all your policies you can usually just untick the automatic renewal box on the company’s website. They actually have to inform you before they take the money, even with automatic renewal, but it can easily get lost in all the noise that arrives by email and they don’t give you much time. If you try to phone them you will find it even more difficult to get through to them than usual, a good ploy is to call the sales line, usually answered at once and ask them to cancel for you or transfer you. You can always cancel direct debits on your current account, with a DD on a credit card it is much more difficult and I would recommend that you never set up a DD on a credit card. If you do and you have problems as a last resort you can call the credit card company and say you have lost your card. They will cancel it and issue a new one with a different number so all the DD’s on original will be null and void.
When any insurance is coming up for renewal take a couple of minutes to compare the meercats. I guarantee it will save you money, and if you keep a list of all your details for all policies it will not take much of your valuable time. You can go even further as companies have to pay the comparison sites to be in the list and some of them don’t list in the comparison sites. Organizations such as The Consumers Association and Martin Lewis’s web site are a good starting point but this will take more time and you can save a lot just with the comparison sites.
The way the system works is that insurance companies offer very competitive terms for new business and subsidize it by overcharging loyal customers, so let the inert subsidize you. I once had three policies coming up for renewal in the same week, 2 cars and a household contents and buildings policy. For the sake of twenty minutes per policy I saved nearly £1000, an hourly rate that is almost as much as a City wanker or Bayne Rooney earns. LOYALTY IS NOT REWARDED it is just an opportunity for them to take the piss. I read about a case where a frail old lady was being charged over £900 for building and contents policy because she trusted the insurers to give the best deal to a loyal customer. When her family found out they got the same cover for £160; I would hazard a guess that the poor old bugger was getting close to death and the family were starting to get into inheritance mode, pity they couldn’t have taken an interest several years earlier. I have done some research into this myself and on one occasion I had a car policy that originally cost about £220 the renewal quoted was nearly £500 so I went on a comparison site and put in the details and up came the same company offering exactly the same policy for £190. It would have been interesting to hear an explanation for that but as I said I NEVER do call centres, so I just went in as a new customer.
It is a great pity that you can no longer rely on any organization to be ethical but you can spin this to your advantage, with a little effort you can save a lot of money and let those who are too idle to make that effort subsidise you.
While I am on the subject you can usually get at least ten per cent off the price of just about anything just by asking for a discount at the point of sale. The same applies to subscriptions for magazines etc. Always leave it to last minute before renewing, again don’t just sign the direct debit. Better still allow it to lapse often they will come back and may offer you a discount to renew. Don’t assume that the price quoted for anything is set in tablets of stone this includes contracts for services such as broadband mobile phones etc. I know someone who was paying Sky around £120 a month for TV and broadband; he decided he was going to kick them into touch but when he rang them they tried to persuade him to stay and gave him exactly the same deal as he had before for £60 a month. You would probably not be able negotiate a reduction when you take out a service, but they usually have special offers for new customers. Many years ago friend of my mother was paying a high rate of interest on her mortgage; I advised her to shop around but she did not want the hassle of re-mortgaging. So I said find the cheapest deal and ring your existing company and tell them you are going to re-mortgage unless they can match it. Guess what, they did and she saved over a thousand pounds a year, for one phone call, the miserable bugger didn’t even buy me a bottle of wine but at least I deprived “the man” of several grand.
OK that’s all for insurance companies, more ways of saving money will follow as promised. I apologize if I have been preaching to the converted but it never ceases to amaze me how many people are not aware of all this. I also apologize for this being a bit dry but there is really no way that a post about insurance companies could be otherwise. I promise the next one will be more entertaining. Please use comments to share your experiences good or bad. All that money is better in our pockets.